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Universality through Individuality - DesignTope design awards 2006
Topics proposed by the following research partner corporations:
Canon Inc. Design Center
Mazda Motor Corporation, Design Division
Simplex Investment Advisors, Inc.
The BUTSUGAKU Research Program*1 is a multi-year project for the research of contemporary themes through topics submitted by various corporate bodies. The theme for 2006, the first year of the project, is "Universality through Individuality"*2. Applicants are to submit design proposals for the following topics from the three corporations.
The fruits of this international design award program will be used in two different ways. Firstly, the best products will be presented with DT DESIGN AWARDS, and secondly, all proposals will be used as material for our research on the theme of "Universality through Individuality".
01 主题
Design proposals for various topics will come under one overall theme, which this year is "Universality through Individuality".
[Theme: "Universality through Individuality"]
Traditional mass-produced goods have always been aimed at "the average consumer", which has forced many people to make compromises. Today's consumers are far more individualistic, and the image of the "average consumer" has faded somewhat. What is needed today is not an "average" design, but a "universal design" which will satisfy everybody.
Traditionally, most craftsmen had their own tools made especially for them. Nowadays, some ball players may have their own unique bats or made-to-order shoes. Because tools are an extension of the human body designed to ease and improve certain tasks and functions, they must be uniquely suited to the needs of the user. The aim of this assignment is to discover something universal through an examination of the essential uniqueness and individuality of these tools.
Therefore, this design award project will look for the universality of products designed for you personally, based on the assumption that "universality lies hidden within the unique individuality which is you yourself". We are looking for proposals for "distinctive designs in which universality can be discovered".
[Topics]
- Section A SLR Digital Camera
相关关键字： DesignTope | 设计竞赛 | 作品征集 | “通用源于个性” |
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